Voiceovers

Pivoting and Evolving

January 26, 2023 by Theresa C. Ho

The new year is well underway, and for us in Asian cultures, the Lunar New Year was recently celebrated.

A new year often means new goals and new resolutions. Most people have high hopes of achieving great things when the new year begins. Some are personal goals; some are business related, and some people set goals in both categories. Unfortunately, for some 80% of people, they fail at reaching those goals. Why is that? Maybe for most, it’s time to pivot and evolve.

I, myself, am no stranger to having a huge list of goals and not making all of those goals a reality. So, this year, I have a bit of a different approach. I’ve analyzed what has held me back from achieving those goals that I missed.

Small Steps

This year, I am choosing to limit my goals and my tasks in order to make them attainable. To be honest, I felt kind of burned out at times last year. I put so much on my plate, so much pressure on myself to do so many things, and I pretty much overwhelmed myself with too much to do. I realized that it’s of no use to myself to load a ridiculous number of tasks and goals on my plate at once because it’s not only overwhelming, but it ends up making me feel like I have so much to do and don’t know where to start. So, you know what happens? Sometimes I end up not starting because I feel overwhelmed. This year, I want to work by taking on one task at a time. It’s as simple as that. I don’t want to bite off more than I can chew, and I realized that by accomplishing things one by one, they add up to a lot of successes.

Mindset

Mindset is huge. Sometimes we are overcome by our fears. We fear failure, but we also can fear success. I admit that I suffer from fear of the “what ifs”. And due to those what ifs, my brain is sometimes set to inaction. I’m working on overcoming those by acknowledging that it’s OK to fail and make mistakes – if we learn from them. I am choosing to battle those fears by knowing that I am enough and that I cannot please everyone. No one can. For example, not everyone likes the same type of music, clothing or food. We are all different and have different tastes. That doesn’t mean that just because I don’t like something, it’s actually bad. It’s just not my taste.

For more thoughts on the power of mindset, you can read my blog post on this subject by clicking here.

Reminders

Hey, I’m a middle-aged woman. My memory isn’t what it used to be. Sigh. I’m pretty sure that most people of a certain age can relate. To help keep me on track, I have started to set reminders for myself in different ways, such as writing things down in my notebook or noting them in my phone. I’m also setting timers/alarms on my phone to remind me to do certain things. These little tricks will help me accomplish the tasks that I need to do, and they will also help me build the habits that I’m looking for. We all KNOW what we need to do, but getting those things done is another story. Thoughts are one thing, but concrete actions are another.

Are you familiar with the Duolingo app? I’m using it to learn Spanish. As of writing this blog, I have a streak of about 550 days. How have I maintained that streak? One of the reasons is that I have a whole bunch of reminders set up to ensure that I do at least one lesson per day. Those reminders really work. Go set your reminders and get those things done!

Patience

Most people are not patient. They know what they want to achieve or obtain, but lack the patience to get there. You know how they say Rome was not built in a day, and that it’s a marathon and not a race? Well, those sayings are so true. In many industries such as voice over and sales, both of which I work in, you need patience to achieve success. You need to develop skills, knowledge and relationships. None of those are going to happen overnight. Taking the time to develop one’s self is imperative to achieving success. The biggest mistake people make is to quit. I’m not saying that everyone can do anything or become whatever they want. For instance, in voice acting, I do believe that one needs a certain amount of innate talent, and that it’s not for everyone. But even that talent needs to be developed, and you need time to do it. So, be patient with yourself. Give yourself permission to be a student – to learn and develop. Forget about becoming an overnight success; instead, be patient with your path to success.

Accountability

This is huge. I truly believe that you can achieve great things with the help of others to hold you accountable to yourself. Accountability groups are really popular in the voiceover world. Not only do we give each other support, help and ideas, we also challenge each other to keep up with those goals and tasks. We are also there to help reframe any negative mindsets that come up.

One new thing that I recently tried is sitting down virtually with a partner and silently working with that person. During this set time, we’re working on completely different things. We both had these tasks that we had been delaying and delaying, and by sitting down together at the same time, we both got so much done. It’s such a simple yet effect way of checking off one more box on our to-do-lists.

A Recommendation

I love listening to podcasts and recently discovered a real gem. I highly recommend the Mel Robbins podcast. Mel gives solid and actionable advice on so many levels. If you feel yourself struggling, this podcast may help. And if you simply want to further develop yourself personally and professionally, this can be a great tool.

Gratitude

One final note is about the practice of gratitude. I have so much to be grateful for, including having a voice and a medium to share my thoughts with you. Also, I definitely really appreciate you as a reader. Keeping a positive mindset filled with gratitude is so important to me, and I truly believe that there are so many benefits in doing so.

I will leave you here with my best wishes to you for the rest of the year!! Thanks for reading!!

Voiceover Adventures at V.O. North!

October 28, 2022 by Theresa C. Ho

Recently, I attended my first in-person voiceover conference, which was V.O. North in Toronto, Canada, also known as “The Voiceover Conference of the North”. I have attended many virtual voiceover conferences in the past, including the virtual edition of V.O. North, but my experience with this in-person one was completely different. It truly was an extraordinary experience – one that I will never forget.

I wanted to share my personal experience for various reasons, including showing the value of attending such events. From newcomers to the industry, to seasoned veterans, there are numerous reasons why attending a voiceover conference is so worthwhile and appreciated by those of all levels.

Kicked off with a Bang

The first day, I attended an intensive workshop with New York casting director, Alexa Magnoto. Alexa provided us with so many golden nuggets of information, tips and various ways to breakdown and interpret copy. The goal was to improve our own self-direction at home.

It was such a wonderful opportunity to meet and read for a New York casting director in person, and to get such valuable feedback. She was so generous with her time and knowledge, and it really blew us away.

It was also great to be in the room with so many talented colleagues and to see how each one of us interprets copy and gives their own uniqueness to their reads.

There were also other fantastic intensives with industry leaders in audiobooks, video games, animation, movie trailers and TV promo, as well as a workshop for beginners.

The rest of the conference was equally as great!

Educational and Informative

Obviously, the biggest goal of attending the conference was to learn as much as possible, at least for me. And learn we did! I must admit, the choices were a bit overwhelming at times because they were all so interesting. Some examples of sessions included Marketing, Home Studios, Rates, AI, Editing, e-Learning, Vocal Health, ADR & Dubbing, Video Games, Audiobooks and so much more.

Surprises

While I was technically the understudy, I was super honored and surprised to have been asked to speak on a panel: Representing the Real World: Diversity & Inclusion in Voiceover. I was privileged to have shared the stage with some fantastic BIPOC voiceover talent from both Canada and the US. We talked about our personal experiences as BIPOC voice actors and where we see the industry going.

Challenges

Attendees were invited to step out of their comfort zones and participate in reading for various panels that consisted of agents, casting directors and other industry professionals. There was also a demo derby where anonymous participants had their demos critiqued. We also had the opportunity to read one-on-one for a particular industry professional, which included casting directors and agents.

And challenge myself I did! I got up in front of a panel and fellow colleagues and read a commercial script. Of course, it was nerve-racking, but I was really happy that I did it. I also participated in the demo derby and received valuable feedback.

Networking

I finally got to meet the Canadian members of my accountability group. Yay! Shout out to my accountability buddy Roman Bari, who was on the Find Your Squad: The Powerful and Often Underrated Benefits of Accountability Groups panel. It was equally great to meet our other members Katelyn Dawn, David Gilbert and Richard Crossman.

There was socializing, networking and more socializing. It was wonderful to finally meet so many people in person whom I had only met virtually. As well, it was great and so much fun to meet new VO friends and colleagues.

I also got to socialize with agents and casting directors, who were all just simply lovely people and so down to earth.

There was an industry mixer that was the official evening networking event. We also kept the hotel bar buzzing the whole weekend. And just simply hanging out in the lobby area of the conference floor was a great place to interact with fellow VO colleagues.

The Biggest Takeaway

Do not underestimate the power of human connection – to get to share a meal, a drink, a coffee and some laughs with fellow voiceover artists. We came from near and far, to join together and create bonds. This alone, was worth the ticket price and was my biggest takeaway.

Goodbyes

It was such an intense and fantastic weekend, and it was definitely sad to say goodbye to everyone.

Alas, this last V.O. North was the final edition. A million thanks go out to Tanya Buchanan and Dearbhla Trainor, as well as their team, for hosting this amazing event. You ladies rock!!

Oh yes, I do have one regret… I wish that I had taken more photos! Life lessons, right?! So, I’ll know to have my camera out more often for my next voiceover conference, which I have already booked! VO Atlanta, here I come!!

Storytelling and Storytellers

April 20, 2022 by Theresa C. Ho

During good times and difficult ones, storytelling is so important in so many ways. Stories help connect us and have no geographical boundaries. They are magical, allowing us to use our imaginations. As well, they transport us to a different time and place. They allow us to experience different cultures, characters and experiences that we may never get to live in our own lives.

We tell stories that are happy, sad, informative, inspirational, historical and the list goes on and on. Stories are not only an outlet for the creator, but also allow others to empathize or to live vicariously through them, whether they be written or verbal. They give us hope and allow us to share history and to learn from them. In addition, stories help us heal, whether as the storyteller or as the audience.

Storytelling allows us as humans to share a bit of ourselves, lives, experiences, thoughts, beliefs, imagination and creativity.

Stories that Need to be Told

Unless you’ve been hiding under a rock, you know that the last two years have been pretty difficult for many people, all over the world, due to the pandemic. Alas, we now have the invasion of Ukraine to add to the sadness and heartbreak.

For those of us living through the pandemic, we will have numerous stories, good and bad, to tell future generations. From the panic buying and hoarding of toilet paper, to the heroic stories of our frontline workers. These and so many other stories of the pandemic will be remembered because they will be recorded and passed on through time.

The same goes for war stories. Not only are the stories of the atrocities in Ukraine being recorded by official news outlets, but also by regular people. Storytelling is such an important and powerful medium for those who are being oppressed.

Storytelling – Then and Now

Humans have always been storytellers, throughout our existence. Storytelling comes in so many forms, including oral traditions, artwork and the written word.

With today’s technology so readily available, many are taking advantage and using it to tell their own stories through blogs, social media posts, vlogs and podcasts. Once upon a time, we needed a publisher, film or TV producer, or an official news outlet to be able to share our stories with the world. Advancements in technology and changes in how people consume information has allowed everyone and anyone to share their stories.

Voice Overs = Storytelling

As voice actors, we are oral storytellers. We use our voices to tell stories, using the written words of the author or copywriter. We use many different techniques, following written or verbal direction, and give it our own unique flavor. And that is why every voice actor is unique. The way I sound and the way I interpret a script can be very different from a different voice actor. We have unique speech patterns and backstories that shape the way we speak and narrate.

Audiobooks is an obvious genre for voice over storytelling, but there are so many more. Almost every type of video uses voice overs. Voice actors are storytellers for corporations, non-profit organizations and more. Even commercials use the art of storytelling to craft their messages to their target audience. E-learning also uses storytelling to engage the learner and for optimal information retention.

Tweaking your Story

When telling a story, especially one that is timely, you may want to “read” the audience. For example, the tone and content of advertisements, social media posts, podcasts, television shows, etc. were all affected by the pandemic. At the beginning of the pandemic, we heard messages with a more somber and inspirational tone. People really needed comforting, so advertisements, etc. needed to pivot. Content creators certainly don’t want to be tone deaf to the happenings around the world.

Stories at all Ages

Stories are important at all ages. We tell them to our babies and young children to entertain them, educate them, comfort them and so on. It’s a form of communication that continues throughout our lives. We tell stories to our friends, family, coworkers. People enjoy sharing their stories with others, perhaps to make a connection or to entertain them. Turning that around, people love to hear other people’s stories. Is that not why gossip is of such interest to so many people?

Sharing the Love of Blogging

I want to give a huge shout out to some of my fellow voice over bloggers who are not only amazing voice talents, but who also share my love of storytelling through the written word. These are wonderful bloggers who inform, educate and entertain. Please click on their names to check out their blogs and subscribe.

My Stories and Yours

I’m very grateful to have this creative outlet for me to share my thoughts, experiences and stories. I am very thankful for all of my readers!

Diversity in Voice Over and Beyond

February 24, 2022 by Theresa C. Ho

As we celebrate Black History Month, I thought that it would be the right time to address the topic of diversity in voice over. As a person of color and a woman myself, this is a topic that is of great interest and importance to me and so many others.

What is Diversity?

When I use the term diversity, I am referring to different ethnicities, skin color, genders, ages, cultures, sexual orientations, etc.

Voices of the Past and of the Future

It was not that long ago that the majority of voice roles went to Caucasian men. You would almost never hear a woman doing radio or TV promo work, movie trailers, etc., but these days, female voices are increasingly being used for this genre of voice work. The same goes with voices of different ethnicities and accents.

The world has become a more open place, in our hearts and minds, and this is being reflected in the changing landscape of voice over. We are all consumers, and we all want to see and hear people who we can relate to, represented and reflected, in all forms of media.

Authenticity in Casting

There is so much more diversity in casting than ever before. When they are casting for ethnic roles, for example, the casting specs often ask for authentic accents and people who are from that ethnic background. Or perhaps it may be for a role that is asking for a specific sexual orientation, and they do not want people auditioning if they don’t identify with these groups. There is a growing casting trend for the real thing. It’s about authenticity, but also about diverse representation. There is now a big demand for the inclusion of all types of people.

The topic of casting authentic BIPOC voices can sometimes ensue with a heated discussion. Some voice actors say that everyone should be able to voice any role because as voice actors, we should be able to portray any character because no one sees the color of our skin. It’s just the voice, right? While it is true that we are actors and can “play” different characters, let’s not forget that there is a backstory that people of a different gender, ethnicity and age, etc. may not get if they are not part of that specific group.

The Changing Landscape

We are even seeing more and more demand for real children in voice over. Sure, some adults can sound like children, but do they really sound like REAL children? They don’t really. They just don’t have the same speaking patterns and way of seeing the world as a child does. And these are elements that will come across in a read.

Every voice over conference that I have attended in the past couple of years has had a Diversity Panel to discuss this very important topic and how the industry is shifting in terms of casting. I think that it’s great that these discussions are being had, and if these panels and topics exist, it means that there is a need for it.

Different Cultures

Mainstream media is not only accepting, but finally embracing diversity in all forms. More and more we are seeing and hearing from people of all types of cultures, ethnicities, genders, sexual orientation, ages, etc. The popularity of Squid Games on Netflix, Encanto on Disney +, Queer Eye on Netflix, etc. demonstrates that the general population wants this diversity and inclusion.

Promoting Diversity in Voice Over

There are some fantastic initiatives promoting diverse voices, including the PMG (People of the Global Majority) VO List and Voices of Color. These are resources open to anyone looking to cast diverse voice actors and also to find ethnically diverse voice over coaches.

These initiatives promote people who have been historically underrepresented, even though they represent the global majority. The glass ceiling may be invisible, but it’s a real as concrete and has affected women, people of color and members of the LGBTQIA2S+ community. And thus, the reason that we need to try to balance things out. It’s not about reverse discrimination, it’s about equality for all.

How Do We Get There?

To create more diversity and inclusion for everyone, we need to see diversity in all professions, from the creators, the casting directors, the writers, the advertisement executives, the corporate leaders and beyond.

It’s not just the world of voice over that is recognizing the need for more diversity. Doing a quick search on the internet will find you job titles like Chief Diversity Officer, Diversity Recruiter, Diversity and Inclusion Advocate and Inclusion Specialist.

While the discussion of diversity may be uncomfortable for some people, it’s an important one that we must continue to have. Diversity and inclusion are not about making it more difficult for one group of people to succeed, but instead about creating an openness so that it will eventually be an even playing ground for everyone.

New Year – New Goals!

January 11, 2022 by Theresa C. Ho

We’re already into our second week of the New Year! Is it too late to wish all of you a very Happy New Year? Either way, I’m going to wish you a fantastic one, filled with good health, happiness and prosperity!

Now, let’s get down to business. Many of us have new resolutions or goals that we’ve set for ourselves. If you haven’t, what are you waiting for?

Reflecting on the Past

Before we start implementing those new goals, we should take some time to reflect upon the past year, evaluate what worked for us and what didn’t. Sometimes it can be beneficial to literally and figuratively “clean house”.

For example, evaluate your rates. Do your rates reflect of your worth and industry standards? For voice actors, to see what standard rates are, you can consult the GVAA Rate Guide or the Gravy for the Brain Rate Guide.

For those in other industries, especially freelancers, make sure that you’re not underselling yourself. Be on top of what the going rates are for your line of work.

You may want to reflect upon your professional relationships, including those with your agents, coaches, industry partners, suppliers and even with your clients. How are those partnerships and relationships working out for you?

Setting those Goals

Why is goal setting so important? And why is writing them down equally as important? Without clearly defining and noting your goals, you might as well just consider them a daydream. You need to create a plan of action with specific and strategic steps. Each one of those steps completed will get you that much closer to your goals.

Let’s Get Real!

When setting your goals, make sure that they are realistic and achievable. I’m not saying that you should set goals that are only super easy to achieve, but you don’t want to set yourself up for failure either.

What’s your Timeline?

For me, goal setting should include dates and deadlines. I have set up my one-year goals, followed by three- to five-year goals. Within the one-year goals, I have smaller goals that will help me achieve the bigger one-year goals. I will make my smaller goals more achievable by creating tasks, steps and objectives to obtain. Some of those are broken down by per day, per week and per month.

Make Yourself Accountable

I make it a point to write my goals down, as well as the smaller steps that I plan on taking to realize them. By writing them down, I can visualize my plan of action. It’s like a business plan.

There are many tools available to help you note and track your goals. If you like pen and paper, you can simply use a regular notebook or you can use something that is designed for goal setting, such as the Clever Fox Planners. Or maybe you prefer a digital means of tracking. Trello is a popular, free online tool and app that can help you organize and track your goals and objectives. But for sure, there are other options than those I listed.

Making yourself accountable also means measuring your goals. Make sure that you’re able to measure your progress as you work towards those goals. Are you tracking your auditions? Are you counting those marketing outreaches? What about social media? Are you making those posts? Do you have a certain number of posts you want to make within a certain time period? Is the audience reach of your posts important to you? If yes, how can you grow that reach?

An additional way to keep yourself accountable is to be part of an accountability group. I cannot understate the benefit of them. This is one very important tool that I use to keep myself on track throughout the year. With my accountability groups, we list and discuss our goals, such as financial, performance, sales and marketing, as well as equipment and technology. We talk about our challenges, what may be holding us back, and we try help each other overcome our obstacles.

Celebrating Successes

Once said goal or task is achieved, it gets crossed off as accomplished, but not deleted. It is satisfying to be able to actually see that you are getting things done!

Some examples of goal setting could include financial goals. How much money you want to make for the year? You can make it easier to track by breaking them by earnings per month or per quarter.

Do you have any professional development goals? Maybe this is the year that you start coaching with someone new.

Do you have plans to network? Networking in person during Covid times may not be realistic, but there are so many options for those interested in virtual networking, including with your local chamber of commerce. In person conferences seem to be a thing again. I’m really hoping to attend at least one in-person voice over conference this year.

Part of your goals may encompass your work-life balance. A lot of voice actors, including myself, have other jobs and professions. And it’s important to be able to balance everything without burning out.

We can also incorporate some personal goals in our annual goal setting exercise. Afterall, we are a whole person that is not only about business.

Another important thing to remember is that our goals are not set in stone and can be changed along the way. People change and so can our goals.

Rewarding Yourself

It’s important to give yourself recognition when you hit those milestones. Make sure to give yourself a pat on the back at a minimum or maybe even a little reward of some kind! In one of my accountability groups, we agreed that we should treat ourselves to a little something once we hit certain income milestones, as we work towards the larger annual goal.

The most important message is to just start and get going! Make those 2022 dreams a reality, one step at a time!

Vacation Time!!

December 20, 2021 by Theresa C. Ho

With the Holiday Season around the corner, many of us are thinking about taking some down time and looking forward to spending quality time with family and friends. However, for voice over actors, the reality is that sometimes it’s hard to close down shop completely. This blog post is going to discuss the pros and cons of taking time away from your studio and making the decision to book out or not.

Managing Your Business

We, as voice talent, are our own bosses and don’t have a vacation pay that we can count on when we take time off. But that doesn’t mean that we should never take some time off.

At the end of November, I took a very much needed beach vacation getaway. I considered some different factors, and made the decision to book out. About a month before leaving, I warned certain customers with whom I was working on extensive projects that I would be unavailable from a certain date to a certain date and I made sure to complete other ones before my departure date. I booked out with my agent, as well. If we manage our upcoming vacation time well in advance, we can expect that things remain under control until we get back.

Voice Over Travel Gear

I know that a lot of VOs bring travel gear. They build those infamous pillow forts for sound treatment and choose to work during their vacations. I am definitely not opposed to working a bit during certain vacations, but considering this was my first international trip since the beginning of the pandemic, I chose not to bring any voice over gear. That being said, I did end up doing a bit of work during my vacation. I allowed myself to work on little things, such as answering emails – nothing that took up too much time. Also, while I was away, my daughter, who is also a voice actor, was short listed for a series of commercials. She was required to send in an audition with very little notice. The casting director understood our situation, and we were allowed to record the audition on a cellphone. It all worked out.

I seen posts on various voice over Facebook groups discussing if voice actors should bring their travel gear or not when they take vacation time. Some say that if you don’t, you’re guaranteed to lose out on work. I am of the mindset that it doesn’t have to be either or. While that may be true, you can look at it in another way – if you choose to work during your vacation, then is it really a vacation? I’m not saying that the loss of income doesn’t matter. But considering the amount of vacation time that most North Americans take compared to our European counterparts, I would challenge you to think about if it will make a huge difference to your annual income if you take one week off.

Some Factors to Consider

I’m not saying that you should reject a super high paying, high profile job. If you were to book, say a National commercial campaign, it would definitely be wise to accept to do that job even if you were on vacation. Those jobs are few and far between, even for top bookers in the voice over industry. But you might not want to work on that e-Learning project or Audiobook while you’re taking time off, as those genres of VO are much more time consuming.

Also, you might want to consider that even if you build that pillow fort or have a travel booth, like this one from Vocal Booth to Go, the sound treatment will likely be different from your home studio. Another option for working while out of town is to ask fellow voice talent to allow you to use their studio space, or you could always rent a local sound studio where you are vacationing.

Think about the definition of Vacation by the Merrian-Webster Dictionary and this might help you in making your decision.

1 : a period spent away from home or business in travel or recreation

2 a: a scheduled period during which activity (as of a court or school) is suspended

b: a period of exemption from work granted to an employee

3: a respite or a time of respite from something : INTERMISSION

Giving Yourself Permission

I’m happy that I allow myself to have the option to work or not during vacation. I am definitely set up with travel gear so that I can make that decision to work while I travel, if I want to. We shouldn’t, however, feel guilty for taking time off. We all need and deserve a break. Whether you’re going away during your vacation or you simply need some downtime during your staycation, enjoy your time off. Don’t feel guilty and question yourself about it.

Realities of Running a Voice Over Business

In today’s day and age, we can literally work all the time! 24 hours a day, 7 days a week, 365 days a year! Thus, the need to make that decision to shut off to keep ourselves mentally and physically healthy. We all need to mentally decompress and rejuvenate from time to time. This will help to keep us performing at the top of our game. The Voice Over industry is highly competitive, but that doesn’t mean that you should be afraid to book out. You should really consider that the time you take off could actually be beneficial to you as a voice actor.

When I got back from my vacation, I was really happy to get back into my booth and missed auditioning, etc. This is the type of feeling that will help voice over artists succeed over time. This type of mind set is so much more beneficial than one feeling afraid and/or guilty, yet tired and burned out.

My Holiday Message to you

This is my last blog of 2021. I would like to thank you for taking the time to read it and I hope that you enjoyed it! I would like to wish you and your loved ones a very Happy Holiday Season! Merry Christmas to those who celebrate! Best wishes for 2022! Live, Love, Laugh and be Safe!!

Bilingual Voice Actor